Visibility & Marketing

The RRP is committed to helping cores market their services and events to current and potential clients by promoting core availability and increasing core visibility.

To increase your core's online presence:

  • List and update core information, services, and instruments in UCSF Cores Search. This is the campus-wide instrument and services search system. Contact [email protected] for assistance.
  • Make sure your web site has the following features. Download tips for content, design, and searchability.
    • Up-to-date information. Present information about your core, including lists of instruments, service offerings, and pricing.
    • Contact information. Let researchers know whom to contact, how to contact you, and where to find you. A physical address helps researchers find cores closer to their location.
    • Easy-to-find resources. Keep resources on a separate page, perhaps called "Resources." If you have many instruments and services, you may want to separate them with a page for "Instruments" and another for "Services."
    • Follow the template for describing core services recommended by UCSF Webservices.
    • Search optimization. Many researchers use online search engines such as Google, and search optimization will help your site reach the top of search results pages. A web site created with the UCSF Site Builder is already optimized for search.
    • Helpful links. Create cross-links to other cores that work with your core or that are typically involved in your customers' workflows. Also, provide a prominent link to RRP's Find Core Resources page.
    • Ability to track and analyze activity on your core's web site. Such a tracking service is available free of charge through Google Analytics provided you have a Google Mail account. If you have created the site with UCSF Site Builder, first submit a request to IT for a Web Property ID and then enable Google Analytics for that ID. Google Analytics will automatically send reports to your Google Mail address.

Events to increase your core's visibility on campus

  • The MyCORES Team can publicize core events that are open to all via the MyCORES News widget! E-mail [email protected] if you are hosting an event that you would like to showcase.
  • Host a table at the RRP Core Fairs, which connect cores with researchers. Visit our events page for upcoming dates!
  • Participate in "Coffee Break" events held in high-traffic areas at Mission Bay or Parnassus. E-mail for scheduling.

Participate in Cores Family Pages

The Cores Family page aims to provide landing pages to encourage researchers to collaborate with core staff. They bring together related technologies and resources from different cores in one location to allow researchers to compare and select the ones most suitable for their projects.

To make sure you're represented on a Cores Family page, email [email protected].