Visibility & Marketing

The RRP is committed to helping cores market their services and events to current and potential clients by promoting core availability and increasing core visibility.

To increase your core's online presence:

  • List and update core information, services, and instruments in UCSF Cores Search. This is the campus-wide instrument and services search system. Contact RRP@ucsf.edu for assistance.
  • Make sure your web site has the following features:
    • Up-to-date information. Present information about your core, including lists of instruments, service offerings, and pricing
    • Contact information. Let researchers know whom to contact, how to contact you, and where to find you. A physical address helps researchers find cores closer to their location.
    • Easy-to-find resources. Keep resources on a separate page, perhaps called "Resources." If you have many instruments and services, you may want to separate them with a page for "Instruments" and another for "Services."
    • Search optimization. Many researchers use online search engines such as Google, and search optimization will help your site reach the top of search results pages. A web site created with the UCSF Site Builder is already optimized for search.
    • Helpful links. Provide a prominent link to RRP's Find Core Resources page.
    • Ability to track and analyze activity on your core's web site. Such a tracking service is available free of charge through Google Analytics provided you have a Google Mail account. If you have created the site with UCSF Site Builder, first submit a request to IT for a Web Property ID and then enable Google analytics for that ID. Google Analytics will automatically send reports to your Google Mail address.

Events to increase your core's visibility

  • Host a table at the RRP Core Fairs, which connect cores with researchers. Visit our events page for upcoming dates!
  • Participate in "Coffee Break" events held in high-traffic areas at Mission Bay or Parnassus. E-mail jennifer.page@ucsf.edu for scheduling.

Participate in Cores Family Pages

"Core Visibility" was the theme of the 2016 Core Leadership Retreat where participants discussed ideas for improvement. The Cores Family Page Project resulted from this discussion and aims to provide landing pages that will bring together related technologies from different cores in one virtual location to allow researchers to compare all of the available resources and select the ones most suitable for their projects.

To make sure you're represented on a Cores Family page, contact Greg Tong.